Our client, a visionary startup in the food technology sector, recognised the need for a smarter and more personalised solution to encourage healthier eating habits as well as to provide food delivery services at a time.
Their goal was to provide individuals with a user-friendly app that would make it easy to make nutritious food choices
The design challenge was multifaceted. Ela needed to:
We conducted extensive market research to understand the online auction landscape, identify user preferences, and analyze competitor platforms. We also created user personas to better target our design decisions.
Project roadmap & Jobs to Be Done based on in-depth interviews report
Based on our research findings, we brainstormed ideas for the app's features and functionality. We developed user personas and mapped out user journeys to ensure the app would meet the diverse needs of our target audience.
We created wireframes and interactive prototypes to visualize the app's user interface and user flow. These prototypes were tested with real users, and their feedback was used to refine the design.
With the Smart Search feature, customers effortlessly identify the items they need, reducing search times and enhancing the overall ordering experience, making it a pivotal aspect of our success story.
In our study of creating a seamless ordering process, we emphasize the pivotal role of the "Seamless Checkout" feature. This functionality ensures a frictionless and secure payment experience for customers. With one-click payment options, stored billing information, and a clear breakdown of costs, customers navigate through the checkout process with confidence.
Through advanced algorithms and user behavior analysis, our platform offers personalized recommendations, simplifying choices by aligning menu items and portion sizes with users' goals, promoting healthier decision-making, and boosting satisfaction.
Furthermore, by incorporating gamification elements like milestones, progress tracking, and rewards, our ordering process becomes an engaging and motivating journey, encouraging users to achieve their objectives while enjoying the experience.
App icon & system notification
The design system in our project prioritises consistency, accessibility, and modularity. User-centered design principles and brand identity are at its core, incorporating feedback and maintaining a cohesive brand presence. The system is documented comprehensively and scalable for future growth, with a version control system to manage updates and changes.
Design system
Ela has since become a go-to app for health-conscious individuals seeking personalized and convenient healthy meal options within their calorie budgets. It has not only helped our client achieve their business goals but has also made a positive impact on users' lives by promoting healthier eating habits.
